With all the high-impact marketing and sales strategies available today, one would think the personalized face to face cold-call would be obsolete. Well, Joe Cole disagrees with that theory.

Cole, a commercial real estate broker for Turner Cole Company, prides himself on the amount of time he puts into a regular business day by visiting commercial building sites in the pursuit of finding the right space for his clients. His genuine approach to meet customers gets him past many barriers.

"I'm not the kind of person who waits for the phone to ring," says Cole, a Valrico resident. "I believe the best way to deliver results is to use conventional methods."

These methods include basic legwork by calling on businesses to inquire if there's an interest in selling their property now or in the near future. Cole has a system that he's drawn on a simple orange index card where he tracks all of his daily walk-ins. His goal is to have 2,007 walk-ins by the end of the year.

"I've designed this system to keep me accountable and it's also a proactive approach to finding opportunities," says Cole, who adds that he found a law firm a building in 27 days by knocking on doors. He located the right building for the firm even though it wasn't for sale at the time.

"I had made 457 cold calls in 27 days and now that firm has a first class office site," says Cole. "Where most brokers give up, I just pick up the slack."

Currently, Cole has a leasing project that might interest manufacturing groups or individuals who have outgrown their home office. The office space is located behind Famous Tate's new showroom on E. Brandon Blvd.

"Only 10 units are left and they range from 800 to 1,300 sq. ft.," says Cole. "What's nice is that the units even have roll up doors for rear entrance shipping and receiving. And it's in a perfect location."

To schedule a tour of this property, call Cole at 610-5256.

To Whom It May Concern:

After many years of working in commercial real estate, Joe Cole decided it is time to open Turner Cole Company.

I want to thank the two most important women in my life, my wife Robin and my daughter Alexis, for supporting my decision to open my own Real Estate Company. This is an exciting time in our lives, with unseen future challenges and opportunities ahead of us. I promise you both that I love you and I will continue to maintain my work ethic to create a happy and secure future for our household while maintaining a balanced family life.

Words to those who have afforded me opportunities to serve them in the past, I am still Joe. My approach will stay the same, applying aggressive, consistent action toward serving your Real Estate needs while never compromising my integrity or ethical standards. Words to those I will meet in the future, “my word is gold and my actions are my word.” I invite opportunities to serve your future Real Estate needs while delivering better results than you expected.

All The Best,
Joe Cole